Celebrity Teasers

What I have come to realize recently as 0 period has continued is the different ways celebrities use media to their advantage. I have began to notice this especially with Instagram. Many celebrities use it more to promote everything they have been doing rather than update people on their lives, which was what social media was originally intended for, to keep up with friends. Now it has become one of the main marketplaces for producers to advertise their products. You see models, promoting their hair and makeup team, actors promoting their new movies, and singers promoting their new albums. What I have come to notice recently especially with singers is that they use their instagrams almost as a teaser. Many of my friends like the artist Ugly God, who has become pretty popular over this past year. He has had a new album ready to release for a couple months now, but instead of releasing the full album or even one full song, he has resorted to posting short videos with his music playing in the background, with snippets of the lyrics posted as the captions. I know my friends find this extremely frudtrating, but I thing it is having the effect that Ugly God wants, to promote his album so much, releasing teasers, so much so that his fans want it even more. It's like he's holding a piece of bacon inches away from a dogs nose, but only lets him lick off the grease. It has created somewhat of a frenzy within the Ugly God community, and people have been biting at the chain waiting for him to drop it. I think celebrities do this a lot, to make themselves and what they are promoting even more wanted by fans.