Pop

In the Merchants of Cool video we watched in class, pop was described as a type of "wow" factor having to do with sex and violence, meant to entice the teen audience. In my mind, the wanted reaction from these advertisers would be something along the lines of "oh my gosh i cannot believe they did that" "thats so crazy" giving them a surprise factor that these teens would have to keep watching to see what more surprises they have in store. In class we had a conversation about how pop kept increasing the keep that surprise factor present in the TV shows. We discussed Pretty Little Liars, which has been a popular show for a while now, but they are still coming out with more episodes. It started out with the 4 main characters being cyber bullied, in a way, and the show has escalated to murders happening almost every other episode, to kidnappings, and remote controlled exploding apartments. Another show that has become very popular among many of my friends lately is Shameless. There is quite a bit of violence, but the show is actually extremely provocative at certain times. Almost everyone in the show is doing drugs, or drinking excessively. It shows underage drinking and drug use. Im sure there are many shows out there that are up there with this one, but i do not think that this idea of "pop" is going to slow down any time soon.

Comments

  1. Connor GusmanMay 22, 2017 at 5:01 AM

    I wrote a similar media blog this week and find it interesting how mush pop has been increasing just in my time in the media market, and your examination of a television show that in itself has increased its pop factor is something that i think our society should work harder to understand the effects of. Have you or anyone else who happens to read this comment, ever thought of what adverse effects the pop factor might have on the next generation of adults if all teens receive a mega dosage of pop in media.

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