Faces You Know

i had never really thought it completely through before but advertising takes an entirely different turn when it is someone's face you recognize. For example, my sister Aine has been modeling since she was 16, (she is now 19) and throughout her career she has been in quite a few magazines, even on the covers, and all over different makeup artists, and photographers, and stylists media accounts. It gives everything such a different feel, like you know the brand better because you have seen something you recognize. This is probable why people use the same people in their advertisements as like a symbol of that brand. For example, Progressive uses Flo, a upbeat, redheaded white woman with trademark red lipstick as their "brand representative" for lack of a better word. It makes the brand much more familiar than it would if you use a different person overtime. it makes it more likely that people will come back because they recognize it and it is in their comfort zone because it is known to them.